Strategic Planning
When a client hires our media planning services, they know that we will not be providing a mere hoarding list with costs. At Marketers 360º a media plan is at the zenith. At the bottom of which lies a complete understanding of advertising and media objectives and thereby setting the outdoor objective. It’s the knowledge on who and how will we reach the message, and a clear idea on which geographies, locations and media vehicles would help achieve the desired results. It doesn’t end with that. We generate multiple potential plans which are combinations of various scheduling; media assembles and balance of Reach and Frequency.
Our job as a media specialist is to ensure that our client’s precious money is not wasted. We achieve that by evaluating the media plan before it gets executed, and also after its up and running. For us nothing is sacrosanct. To set the process it has taken years of effort and massive investments in research and developing and buying tools.
Media buying today has become a part of media planning process. Our buyers are well trained on the facets of media planning to ensure optimal delivery with minimal CPM’s. The buying team at Marketers 360º has a combined experience of more than 10 years. They employ a combination of Integrative and Positional Bargaining, which brings out the best results, which is a combination of Price, Quality and Sustainability. The core qualities of Marketers 360º’s buying team are their honesty, intensity and knowledge. We ensure that no cost is padded up; we buy directly from the media owners through a network of 100 plus concessionaires. Marketers 360º has built a robust database of all possible media options across the country.
