Radio Commercial
Radio is a powerful media tool and radio commercial & jingle production is a powerful promotional tool. No media reaches more people more often for less than radio commercial &jingle production. Bangladesh is growing and Bangladeshiare on the move, they are listening to radio in their cars. Radio is considered the “mobile medium. Radio is an affordable ad medium that can reach a mass audience. Unlike television commercials, production is simpler for a radio commercial. You need a script and voice talent. Radio is different to any other media as it’s all about sound, which is why radio commercial production or radio jingle production is such a specialist area.
Marketers 360º has in-house radio commercial &jingle production setup and voice artists. So we can more economically utilize their skills and studio facilities to deliver great radio commercials production or radio jingle production. We are Bangladesh’s premium radio commercial & jingle Production Company or radio jingle Production Company or radio commercial makers or radio jingle makers in industry.
Live Reads: Live reads are amongst some of the fundamental but well effective radio advertising techniques that require the host or anchor of a particular radio show on a particular radio channel to voice the advertisement of your brand personally. A typical example would be a host announcing the radio advertisement script for the sale of a localized commercial property amidst an ongoing talk show. There are several benefits of advertising through live read, some of which being targeted advertising, increased engagement and real time script customization. This type of radio ads are most suitable and effective for brand development purposes concerning the localized businesses. However, the effectiveness of these type of radio ads depend a lot on the popularity of the respective radio show anchor who announces it live during a show.
Sponsored Ads: This is yet another type of radio advertising where short segments amidst the peek time of a particular radio show, weather reports, traffic updates or the title of a particular radio show itself is lent out for advertisements by a typical radio channel. A typical sponsored radio ad sounds something like- “today’s weather update is brought to you by xyz brand.” The prime benefit of opting this type of radio advertising is that a typical sponsored radio ad is always prioritized to be scheduled for the first spot during the commercial breaks, thus making it audible to more audiences before they turn over to other channels. It usually has a higher reach as compared to other formats of radio ads. This type of advertisements are most suitable for brands willing to go for a grand launch or aware the potential market of their presence.
Produced Spot: Yet another type of radio advertising that has gained popularity over the years, a produced spot can be a straight read by a solo or a group of voice artists or incorporating multiple audible plots to give out the advertisement during commercial breaks. However, the most preferred and popular form of a produced spot radio advertising is jingles. A Jingle is basically a melodious (or not) short song that gives out the core message of the advertisement through numerous engaging ways. In short, a typical jingle leverages the connection between music and memory and helps the advertisements stand out for longer periods unlike their counterparts. Well recognized brands know this and bring it to use almost all the time. For example, Camelia (the Soap brand) used the jingle “Cholocholonupurbaje, o Shoag chad bodhonidekhi, Balanachato to dekhi…” intelligently to market its products. Similarly, Jihan (Your brand) used the jingle “JihanThe Taste Of Bangladesh…” for its marketing.
